WE ARE THE BRAINTRUST

We are the next generation of management consulting.
Where founder coaching, AI, and marketing strategy converge.
We power indie beauty and lifestyle brands to scale with impact.

 

Our Three Areas of Connectivity…

 
 
 
 
 

Coaching & Leadership Development

For An AI Driven World

Blending leadership development with AI-driven strategy

so founders can scale smarter, faster, and with confidence.

AI-Powered Marketing & Growth Strategy

Integrating AI into marketing, content, e-commerce,

and paid media to drive measurable outcomes.

Fractional Advisory & Consulting Support

Providing C-level expertise, systems, and execution frameworks

to help indie beauty and lifestyle brands grow with impact.

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IDEAS THAT INSPIRE, RESULTS THAT LAST

We believe that two brains are always better than one, collaboration breeds creativity and that we only want to work with people we trust to do what they say and say what they do. We bring the best brains to the table and trust our clients do too.

 

OUR EXPERIENCE

MEET OUR TEAM

 

CHIEF EXECUTIVE OFFICER, Kristi Bergeron

Kristi Bergeron is a seasoned brand and marketing executive with two decades of experience building and scaling some of the most recognized names in beauty, wellness, and consumer lifestyle. As CEO of BrainTrust, Kristi leads with a vision to redefine management consulting for the next generation of founders, blending AI integration with full-stack strategy to give founders a new model of growth advisory.

Throughout her career, Kristi has held senior leadership roles at global agencies and high-growth brands, spearheading initiatives across brand storytelling, digital transformation, e-commerce, and go-to-market strategy. She has partnered with founders, Fortune 500 companies, and indie disruptors alike—driving measurable growth while cultivating meaningful connections between brands and their consumers.

Founder, Kendra Bracken-Ferguson

Kendra Brack-Ferguson is a trailblazing entrepreneur and executive with a proven track record of building, scaling, and advising companies at the intersection of beauty, lifestyle, and technology. A 4x founder, she has driven over $100M in CPG revenue, led two successful exits, and served as CEO of a Nasdaq-listed company (CTCX).

As a venture capitalist managing a $15M fund, Kendra invests in the next generation of visionary founders while continuing to serve on corporate boards and advisory councils, including Amazon (NASDAQ: AMZN). She is also a best-selling author and podcast host, amplifying stories of innovation, leadership, and transformation.

 

WHAT OUR CLIENTS ARE SAYING

I think that you and your team has done outstanding work. You have approached our brand with a true sense of entrepreneurial ownership. You’ve beautifully colored outside the lines, increasing your scope beyond social communication to events, education, strategy brainstorming et al. More than that, you swept in life a hurricane of hope and relationships during our quest to create an influencer brand. Through you, I met people that I otherwise would have only read about in trade press or seen on screen. You have believed in Mana, in Black Opal and (it felt like) in me from the moment you started with us.
— Emma Froelich-Shea, General Manager, Mana Products
What a weekend! This is truly one of the best partnerships I’ve experienced in my career. Thanks to all for making it happen!
— Jerri Stone, Marketing Director, Sally Beauty Holdings
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